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HSBC Qianhai Securities Limited: HSBC Qianhai: Focus Media’s third-quarter profit stabilizes quarter on quarter; growth expected to resume in the fourth quarter

Focus Media’s third-quarter revenue and net profit attributable to shareholders continued to decline year on year, but recovered quarter on quarter. HSBC Qianhai expects improvement during the Singles’ Day advertising peak season, while lowering its gross margin forecasts because elevator media rents are higher than expected.