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Nomura Orient International Securities: Nomura Orient: Kweichow Moutai’s direct sales growth accelerated in the third quarter as wholesale revenue continued to decline

In the third quarter of 2026, Kweichow Moutai’s direct sales revenue rose 40.3% year on year, while wholesale revenue fell 21.6%. Nomura Orient believes the improved channel mix can strengthen operating resilience, but long-term growth still depends on a recovery in end-market demand.